At the heart of One Change and our campaigns, is the philosophy that simple actions matter. When it comes to complex systems like the oil and automotive industries, it's much harder to define what those simple, positive actions could be. In a riveting and eye-opening talk, renowned resource analyst Amory Lovins lays out a simple plan for weaning the US off oil and revitalizing the economy.
If this talk doesn't convince you, feel free to download his free book, Winning the Oil Endgame, wherein he outlines how all US oil use can be eliminated by 2040.
This talk was filmed at the annual (and mind-altering) TED conference in Monterey, California.
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